The Marketing Plan

Affordable, effective communications and marketing products to drive sales, raise brand awareness and achieve organizational goals

Marketing Plans

The Marketing Plan is a management tool outlining how your business remains customer-orientated with the goal for a profitable sales volume, done by making informed choices that help your business identify new products and services, tomorrow’s markets and future growth.

The marketing plan, as a document, provides a unified reference for mediating a consistent message and making informed decisions.

The marketing plan’s success is contingent upon understanding both the identity of your business (who you are and what you do) and the identity of your customers. With a detailed understanding of these elements, informed choices can be made to build a stronger relationship between your customers and you.

The marketing plan is like a road map that helps pick the route to get from Point A to Point B. With a robust and detailed marketing plan in place, your business can make important business decisions on:

  • selecting growth opportunities
  • which markets to enter, and when to enter them
  • branding and identity
  • marketing materials
  • what to advertise, where to advertise and when to advertise
  • pricing
  • what to communicate, and how to communicate that message

The choices and goals outlined in your marketing plan will influence your Product Development, Communications Plan, Customer Relationship Management (CRM), Marketing Campaigns, Website Design, Media / Communications Policy, Fundraising Campaigns, and more.

Let’s get started!

Get the full-time marketing and communications department you know you need, for less than the price of a part-time employee. Gain access to a full suite of marketing, communications, fundraising, sales and branding products and services.

Contact us to start today with developing a strategic plan that helps you reach your marketing and communications goals by visiting this link.

FCM supporting more inclusion in local leadership

ICI project aims to fund 20 – 25 inclusive community initiatives

Aiming to address the continued gender gap in leadership for all orders of government in Canada the Federation of Canadian Municipalities (FCM’s) Inclusive Community Initiative (ICI) is accepting applications for initiatives that increase the participation and retention of women in municipal leadership.

ICI projects are delivered by local governments in collaboration with community organizations. The funding is designed to strengthen community capacity to support to women run for, assume or remain in a leadership position.

Local Canadian governments are asked to apply to the first round of applications, which will select 10-12 initiatives (between $5,000 – $10,000 each) that are to begin by March 2022. The deadline is November 5.

To acquire the forms necessary to complete your application, contact women@fcm.ca. Application portal is at this link.

Deadline: November 5.

CanWILL (Canadian Women In Local Leadership), is a three-year project beginning in 2021, that’s part of the FCM’s social inclusion initiatives, designed to increase the participation and retention of women in municipal leadership and support a more diverse, inclusive and equitable environment in the municipal governance process.

In 2021, women hold just more than a quarter of municipal council seats. “This democratic deficit is even more pronounced for women from diverse or marginalized backgrounds,” says the FCM.

“The FCM wants to help close this gap because Canada is better served when women and diverse communities contribute their insights and expertise,” adds the organization. “Their voices enrich our political discourse and inform decision-making.”

The ICI prioritizes initiatives intended to serve underrepresented women, including “Indigenous, Black or other racialized women, as well as youth and members of the LGBTQ2S+ community,” says their press release.

The initiative aims to:

  • Strengthen the capacity of women, particularly diverse women, to run for elected office;
  • Create a more conducive context for women leaders to thrive;
  • Enhance the capacity of municipal stakeholders to address gender-based violence and harassment;
  • Mobilize knowledge and sharing best practices across municipalities.

Choose ForthWrite

If your business isn’t big enough to hire a dedicated staff member to develop your marketing and communications vision, then ForthWrite is for you.

Contact us today to develop a strategic plan that helps you reach your marketing and communications goals by visiting this link.

Durham Business Showcase Event

Register Oct. 11, event Oct. 18 – 21

Does your business have products or services that would be of service to Durham Region? Has your business an innovative solution that would benefit the municipal sector?

The Durham Business Showcase Event is an opportunity to introduce your business, your products and services, and how they might benefit Durham’s municipal sector, to Regional staff.

Registrants have an opportunity to make a 10-minute presentation through Microsoft Teams directly to Regional staff – an opportunity to introduce your business, company, products and services.

“The Region of Durham is hosting its first Business Showcase Event that provides businesses the opportunity to showcase their products or solutions to the municipal sector. Businesses will be grouped by theme and given approximately 10 minutes to present their product or service. Regional staff whose work relates to each theme will attend to learn about participating businesses and their services or products.”

Press release

NOTE Registration is October 11, and can be done by visiting this link.

This virtual event takes place October 18-21, 2021. Each day will consist of presentations grouped by themes. Click the themes below to learn more:

October 18:

October 19:

October 20:

October 21:

For further details on registrations, terms and conditions, visit Durham Region’s website here.

Choose ForthWrite

If your business isn’t big enough to hire a dedicated staff member to develop your marketing and communications vision, then ForthWrite is for you.

Contact us today to develop a strategic plan that helps you reach your marketing and communications goals by visiting this link.

$10k prize for post-secondary Windsor student entrepreneurs

2021 RBC EPIC Business Model Canvas Competition (BMCC) now accepting applications

Student entrepreneurs are invited to submit a video demonstrating their business model to a panel of judges for their shot at winning some of the more than $15,000 in prizes from the RBC EPIC Buisness Model Canvas Competition this fall.

The competition is hosted as a learning experience for student entrepreneurs, providing them with the tools to help launch more successful ventures, and invites them to learn about business models, business model validation, and business model canvas, and then demonstrate their understanding through the competition.

The competition is for student-created and student-managed ventures, including new ventures launched by licensing university technology.

Competing teams must consist of no more than five post-secondary students enrolled at least part-time at an accredited institution of higher education in 2021. (Non-students may be part of the venture but cannot participate in the competition, video submission, pitching, Q&A, etc.).

Students are expected to:

  • be the driving force behind the new venture
  • have played the primary role in developing the business model
  • have key management roles in the venture, and
  • own significant equity in the venture (if allocated)

Eligibility is ultimately decided by the RBC EPIC Business Model Canvas Competition organizers, who may qualify of disqualify any team based on their interpretation of the “spirit of the competition.” Any questions of eligibility may be asked by emailing epicentre@uwindsor.ca.

More than $15,000 in prize money is available including a $10,000 first prize, $2,500 second prize as well as the Postmedia People’s Choice Award ($2,000 in in-kind advertising) and The KPMG Financial Competence Award ($750). There are another $6,000 available in gift cards, and each semi-finalist receives a $300 gift card to a tech retailer.

For all the details on eligibility, registration and to learn more about the EPIC BMC, visit this link.

Entrepreneurs don’t have to do all of the work themselves – ForthWrite is specially priced for small businesses who know they should be doing more to develop their marketing and communications plans, but are already at their limits juggling their businesses, their customers, their personal lives, and everything else the world throws at us.

For details on products like our marketing plans, communications plans, web content and newsletters, review our list of services or contact us. We’re looking forward to hearing from you.

Know a youngster with a bright future as an entrepreneur?

Do you know someone between 14 and 30 years of age who are interested in developing their entrepreneurial skills or business idea? The Community iLab’s Youth Entrepreneurship Program (YEP) offers a month-long, eight-session series of lessons aimed at developing entrepreneurial skills and business strategies beginning Nov. 1.

The YEP Fall Program offers the opportunity to learn and network with industry specialists, successful entrepreneurs and peers, that fosters the spirit of entrepreneurship through inspiration, development and networking.

Two age groups can register for the biweekly, 90-minute sessions for a series of live, online workshops that provide the skillsets to take an idea and make it into a business.

Group 1 (ages 19-30) sessions are Monday and Wednesday at 5:30 p.m. each week beginning Nov. 1.

Group 2 (ages 14-18) sessions are Tuesday and Thursday at 3:30 p.m. each week beginning Nov. 2.

Sessions focus on:

  • developing the skills to become a business leader
  • business communication
  • leadership
  • self-confidence
  • plans and executable business ideas
  • business modelling
  • the customer journey and identifying the customer
  • financial literacy
  • public relations
  • digital marketing
  • market research
  • social media trends
  • cybersecurity

Fee is $300 plus applicable taxes.

A limited number of full scholarships are available for those who identify the need for financial support, which are requested by contacted learning@communityilab.ca.

Entrepreneurs don’t have to do all of the work themselves – ForthWrite is specially priced for small businesses who know they should be doing more to develop their marketing and communications plans, but are already at their limits juggling their businesses, their customers, their personal lives, and everything else the world throws at us.

For details on products like our marketing plans, communications plans, web content and newsletters, review our list of services or contact us. We’re looking forward to hearing from you.

Improving access to eco-friendly housing resources

The Endeavour Sustainable Building School publicly opens its resource database

The Endeavour Sustainable Building School has opened its database of resources to the public, offering a variety of tools and information for your own sustainable build.

Their materials encyclopedia is accompanied by installation tips, tools for weighing the pros and cons to a selected material, and advice.  

The encyclopedia itself is categorized by building categories: foundations, walls, insulation, floor and roof structure, cladding, flooring, finishes, windows, water supply, wastewater, HVAC, and energy.

For example, in the flooring category, there is information on earthen floors, hardwood, softwood, engineered wood, tile, linoleum, bamboo, cork, and concrete. Details about the application, basic materials and a rating chart for each category are provided, along with installation tips.

Their concepts and resources are so popular, a Nov. 13 in-person, two-day workshop called Design Your Own Sustainable Home has already sold out. A list of other upcoming workshops is available at this link.

Financial supports

Granting opportunities are available to support renewable and low-emission solutions, education and public awareness, and green development.

Financial supports:

  • The Peter Gilgan Foundation supports eligible applicants that make environmentally sustainable residential and commercial developments, while also making strong business and economic sense.
  • Toronto’s Eco-Roof Incentive Program offers grants to support the installation of green roofs and cool roofs on Toronto homes and buildings.
  • Green and Inclusive Community Buildings (Infrastructure Canada’s GCIB program) are accepting small and medium retrofit projects to existing community buildings ($100,000 – $3 million in cost) on a continuous basis and are funded on a rolling intake basis.
  • The Federation of Canadian Municipalities’ Sustainable Affordable Housing program offers supports to retrofit existing units or build new affordable housing for higher energy performance.

Application support

Need assistance preparing an application? ForthWrite can help with that. Contact us at this link. Grant Writing is one of the many marketing and communications products and services available from ForthWrite. For an overview, visit Services.

Significant Funding available through Calgary Foundation (November deadlines)

Upcoming November deadlines in sight

With deadlines in November, now is the time to be preparing your applications for projects serving the Calgary area. The Calgary Foundation provides a series of financial supports for eligible projects including two with upcoming deadlines:

Further details

The Strategic Opportunity Grants support the development of initiatives, particularly those which further the Calgary Foundation’s priority areas:

  • Poverty reduction
  • Encouraging mental health
  • Living a creative life
  • Strengthening relationships with Indigenous communities
  • Pursuing an environmentally sustainable future

You can learn more about their Strategic Opportunity Grants by clicking this link.

The Doc Seaman Amateur Sport Grants support:

  • All aspects of amateur ice hockey in Canada on a nation-wide basis;
  • Initiatives that encourage young people to learn about, enjoy and play amateur sport of all kinds;
  • Initiatives that increase equal access and promote participation in community-based amateur sport;
  • Registered Canadian amateur athletic associations; and
  • Other general charitable purposes as the Board of Directors of Calgary Foundation shall determine.

You can learn more about their Doc Seaman Amateur Sport Grant by clicking this link.

Application support

Need assistance preparing this application? ForthWrite can help with that. Contact us at this link. Grant Writing is one of the many marketing and communications products and services available from ForthWrite. For an overview, visit Services.

Durham Community Foundation Community Funds

Funding for seniors and youth programming, and programming in Scugog/Ajax now available

The Durham Community Foundation opened calls for applications on July 5, and is accepting proposals until August 6, 2021.

This year a total of $93,250 is available to community groups, earmarked into the following categories:

Funding for seniors programming in Durham Region is $33,000;

programs without specific restrictions in Durham Region have access to $18,275

Funding for programs in Ajax is $16,000;

Funding for programs in Scugog is $15,100

Funding for youth programming in Durham Region is $10,875.

“Funding is made possible by the permanent endowment funds established by many families throughout our region who love our community. The grant applications are reviewed by an independent committee of professionals who live and work in the Region of Durham.”

Application support

Need assistance preparing this application? ForthWrite can help with that. Contact us at this link.

The Durham Community Foundation

Visit durhamcommunityfoundation.ca for more information.

$59M for projects leading towards net-zero greenhouse gas emissions by 2050

The deadline for a Letter of Intent is June 10, 2021. Want support on your application? Get ForthWrite working for you by clicking this link.

Environment and Climate Change Canada’s Climate Action and Awareness Fund (CAAF) has opened a request for proposals (RFP) for Advancing Climate Change Science and Technology Research.

The RFP funds up to $59 million for projects that will strengthen Canada’s science capacity to understand, identify, accelerate, and evaluate actions towards achieving net-zero greenhouse gas emissions by 2050.

NOTE Projects may recieve up to $6 million per project for a total of up to $59 million to eligible organizations over a maximum of five years.

Introduction

The CAAF will invest $206 million over five years to support Canadian-made projects that help to reduce Canada’s greenhouse gas emissions. It’s designed to support projects that create middle-class jobs for Canadians who work in science and technology, academia and at the grassroots community level.

The Climate Action and Awareness Fund has three main priorities:

  1. support youth climate awareness (request for proposals – closed summer 2020) and community-based climate action (request for proposals – NOTE closed fall 2020)
  2. support climate research at Canadian think tanks and in academia (request for proposals – spring/summer 2021)
  3. advance climate science and technology (request for proposals – NOW OPEN until June 10, 2021)
Current Request for Proposals: Advancing climate change science and technology

This RFP seeks projects advancing climate change science and technology in Canada, to support projects that strengthen Canada’s science capacity to understand, identify, accelerate, and evaluate mitigation actions that work towards achieving net-zero greenhouse gas emissions in Canada.

Climate change science and technology projects may include activities related to monitoring, data collection, model development, application of novel technologies, and/or knowledge synthesis aimed at enhancing understanding at the national, provincial, regional, or local level, including Indigenous communities.

The two-step application process consists of:

  1. a letter of intent phase open to all eligible applicants, followed by
  2. an invitation-only full proposal phase.

Need assistance in preparing a Letter of Intent? ForthWrite can help, just click here.

Eligibility

Eligible applicants are:

  • universities and other academic institutions;
  • not-for-profit non-government organizations (NGO, e.g., environmental community groups); or
  • Indigenous organizations

Advancing climate change science and technology – RFP research themes

The projects funded by this request for proposals must fall under one of the following themes:

Theme 1: Informing carbon sink enhancements: nature-based climate solutions

Proposals should advance the quantification of, and reduce uncertainties in, our understanding of Canada’s carbon sinks to inform opportunities to employ Nature-Based Solutions to achieve net-zero greenhouse gas emissions in Canada. The results should inform the development of integrated estimates of greenhouse gas emissions and removals from Canadian ecosystems, our understanding of how direct land management actions impact ecosystem carbon cycles, or our understanding of the potential role of carbon sinks in Canada’s greenhouse gas mitigation strategy. Also of interest are proposals that will inform Canada’s reporting on efforts to enhance natural carbon sinks, including the quantification of those actions, and will improve reliability and consistency in reporting methodologies for managed and unmanaged lands, wetland restoration, forestry and agricultural practices. Additionally, proposals could also address direct and/or indirect impacts on climate, air quality, ecosystem function, and biodiversity.

Theme 2: Understanding the potential for, and implications of, negative emission technologies

Proposals should advance our understanding of the extent to which technologies to remove carbon from the atmosphere — such as Direct Air Capture and Carbon Capture and Sequestration — may contribute to the net-zero goal. Proposals could explore the efficacy of different technologies and practices (including the development and testing of measurement tools), their economic viability, the risks associated with their use, and optimal policies for scaling up these technologies/practices (e.g., carbon price, tax credits). Also of interest are proposals that advance our understanding of potential environmental trade-offs and ecological or atmospheric parameters for validating large-scale quantitative assessments of emissions and removals resulting from intentional enhancement.

Theme 3: Understanding city- and municipal-level GHG emissions and mitigation effectiveness

Proposals should contribute to improving the quantification of GHG emissions and short-lived climate forcers at the city and municipal level, and enable the application of methods to identify mitigation opportunities and evaluate their effectiveness to augment national reporting processes (e.g., advancing the use of top-down atmospheric observations or bottom-up inventory-based approaches). Proposals could advance work related to atmospheric monitoring and modelling aimed at identifying emission reduction opportunities by source type and tracking changes in emissions (i.e., top-down approaches), as well as work to evaluate these top-down estimates against bottom-up emissions estimates. Proposals could also explore methodologies and protocols for using in-situ low-cost medium-precision GHG sensor technology to inform mitigation actions and evaluate effectiveness in a way that enables consistent application across Canada and aligns with international approaches.

Theme 4: Understanding multiple benefits of integrated mitigation approaches for greenhouse gases and air pollutants

Proposals should improve understanding of how greenhouse gas and air pollutant mitigation strategies impact both climate and air quality, recognizing that climate forcers and air pollutants frequently share common sources and climate forcers are often air pollutants themselves. This could include work to develop and apply new joint climate and air quality models and analysis frameworks to evaluate emission pathways for achieving net-zero GHG emissions and air quality objectives. Proposals aimed at quantifying the potential multiple benefits (e.g., reduced impact on human health and sensitive ecosystems) would also be valuable. This could include multidisciplinary studies across climate, air quality, health, and agriculture to understand the integrated impact of GHG and air pollutant mitigation.

Theme 5: Understanding and quantifying transportation sector emissions in Canada

Proposals should improve the characterization of travel behaviour in Canada (e.g., on-road public and private, including cars, trucks, buses, etc.) and inform improved inventory reporting and targeted policies to reduce GHG and air pollutant emissions, leveraging big data analytics, telematics, and other techniques. While there is high confidence in total transport emissions and some of the key drivers (e.g., total fuel consumption) and correlated variables (e.g., total number of vehicles), proposals are sought to address critical knowledge gaps in the more refined and geospatially resolved understanding of transportation emissions, such as use patterns of where, when, and what types of vehicles are driven over what distances or modal preferences. Proposals could also examine how travel patterns respond to significant changes, such as pandemics, socio-economic shocks, or extreme events, to quantify changes in travel patterns over time and modal shifts.

Funding amount

This request for proposals will provide up to $6 million per project for a total of up to $59 million to eligible organizations over a maximum of five years.

Application support

Need assistance preparing an application, writing a Letter of Intent, or using the Grants and Contributions Enterprise Management System? ForthWrite can help with that. Contact us at this link.